Stance

Challenge: Stance is known for their socks but are not so known for there many styles of underwear, create a online campaign to help men know that Stance is the way to go. Insight: Men find underwear shopping a boring task. Big idea: Find your Stance! As stance has so many different underwear with so many features it can be hard to choose the right ones, so the big idea is to make underwear shopping a little more fun.