Starbucks goes pink
A campaign concept for raising money and awareness for Breast Cancer awareness month.
Starbucks is well known for their signature green colour, that's why going pink for a month is such a bold and attention grabbing campaign. The colour works with stylised breast illustrations in all shapes and shades to create fun patterns.
The outside of the cup wrap is more abstract but the inside has clear information from the NHS on how to be breast aware.
Starbuck's 'pink drink' has been long requested by UK customers so they're finally bringing it to raise money for Macmillan, it makes perfect sense for the campaign and would create a great social media buzz.
A variety of Instagram posts to spread the message of getting to know your normal.
The final campaign brings various aspects of Starbucks into a month of pink with their advertising, shops and cups working together to raise awareness of knowing whats normal for your breasts.
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D&AD New Blood
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