Upsides 2020
Upsides 2020 is a concept for a pop punk festival which not only raises money for charity, but also benefits the attendee's mental health. Submitted for the Google and HMCT D&AD New Blood brief 2020.
Every attendee recieves a compliation vinyl. Feating the bands from the lineup with a focus on positive mental health, it brings back memories of the festival and enourages emotional well-being.
Community within the pop punk community is important so the interative photobooth lets you share your upsides. On top of that, a selection of static and moving gifs for Instagram stories were created.
So, what's your upside?