Trip Brewery

  • Kayleigh Harrison

JDO RAW 2020 Submission Trip Brewery is a modern, fun brand which focuses on mixing the social aspect of drinking with friends and a new experience; magic mushrooms.

Trip Brewery by Kayleigh Harrison
The into this world campaign brings the viewer into the trippy, colourful world of Trip Brewery. The lager is perfect for millenials, with their open mind to new experiences and love of new foods.
Trip Brewery by Kayleigh Harrison
The lager comes in four flavours, carefully crafted to mask the well-known bad taste of shrooms.
Trip Brewery by Kayleigh Harrison
The final brand features four packaging designs, a promotional campaign and mobile website designed to give people advice and confidence in tripping and doing it safely. This trust and information is important when introducing such a bold product.
Kayleigh Harrison
Graphic Designer