Style + Stories – Digital Editorial

Additional to the main e-commerce part of the website hush has a unique selling point, in its Style + Stories. This is the editorial area of the website which is very substantial despite being first and foremost a fashion e-tailer. I work with the content team season on season to create and develop our digital editorial presence. Including designing and building the landing page (using the platform zmags) I create all of the editorial layouts. These can be functional giving styling advise such as our Wardrobe Foundations or very season led such as our Guest Style edits. In terms of design this area of the website is very exciting to create as the focus can be shifted less away from selling clothes and more towards pulling the customer into the 'lifestyle' of the brand. Designing these as well as flexing my editorial skills has helped me develop a deeper understanding of HTML and back end building.