Subverting Retail

It’s easy to point a finger at Amazon and the explosion of online commerce as the culprit behind this apparent armageddon. But the truth is, it’s a classic case of Retail Darwinism that’s been driven by a seismic shift in human behaviour that’s been enabled by new technology. The simple fact is that those who fail to understand these new mindsets and evolve to fit these new paradigms will fail. Subverting Retail is the first report from our New Neighbourhoods manifesto reveals that we are in fact entering a brave new world that requires local councils, property developers and retailers to work together to save our high streets. The report lays out the main drivers and seven potential solutions that property owners, brands and local authorities need to consider to survive and thrive in this world.