Tale of Moon Rabbit
The final project for my undergraduate degree at Northumbria University. Tale of Moon Rabbit is an animation video introducing the origin of Chuseok (Korean version of Thanksgiving) which is originated from the 'Tale of Moon Rabbit' folklore. Chuseok is one of the major annual events in Korea culture celebrated with food and various activities. The event itself takes place during autumn (15th of August on the lunar calendar) and it is a special time for both Koreans and tourists coming to visit. This video is created to promote Korea tourism from a different point of interest—a story that is passed down through generations—in an interesting yet informative way.
Koreans celebrate the holiday with food and activities, such as paying respect to their ancestors, making songpyeon (Korean rice cake), friends and family gathering, and more. Chuseok is not an event exclusive to Koreans, it is also a popular time for tourism as there are many cultural activities at major tourist sites.
Colour palette is leaning warm since Chuseok is an autumn holiday.
Moon Rabbit is a folklore about 3 animals—rabbit, fox, and monkey—living in the forest before they met the Emperor of Heaven disguised as an old beggar to test their faith. The story originated from ancient China, then spread to the neighbouring countries and developed their own version overtime.
Some pre-production and development
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