TECH WILL SAVE US: Copywriting + Content Strategy

  • Natalie Reiss

Tech Will Save Us (TWSU) is a unique start-up that creates STEM toys and coding kits for kids, ensuring they’re an integral part of the play experience rather than passive consumers. Launching a Kickstarter for their newest tech-toy set – Dough Universe – TWSU wanted to reach their Kickstarter goal by reaching new audiences and connecting with their existing community. As the copywriter and content strategist; I simplified the story of Dough Universe, created a social media strategy, and worked with TWSU’s US-based PR team to ensure all copy and messaging was compelling and true to the TWSU’s TOV. And fun too - we used an in-house animator to make claymations that we used on social to communicate thank yous. We successfully reached the Kickstarter goal, spilling over target by $20,000.