For the second year running at Boomtown fair - the most immersive music festival in world, which was headlined this year by Madness and Damien Marley - me and a small team of close friends have run the Inconvenient Store, a concept we pitched to the festival based around the manifesto of having everything you've never wanted. Often people came in looking for alcohol or cigarettes and ended up coming back out with a big surprise! Whether it be a spontaneous flash mob to heavy drum and bass music interrupting the leisurely sounds of elevator music, or being welcomed into part of the team as an intern - donning a spare uniform to earn Boomtown dollars to be used in other venues.. Or more often than not just being largely inconvenienced.
The aesthetic we went for with the Inconvenience Store was to combine the shabbiness of a corner shop with the bright and recognisable identity of big supermarkets. The poster designs combine a mixture of references to current affairs, or a play on popular culture that people would be familiar with. The recognisable colours helped us attract attention to ourselves by wearing the uniform even when we were away from the store, being inconvenient even when exploring the festival. This also encouraged people to come and look at our store, which went on to become one of the busiest small venues in our district.