To reinvigorate the Intenso range of coffees, Nespresso looked for a way to inspire existing customers to diversify and increase their consumption.
The answer to the challenge was the creation of an inspirational print brochure, showcasing new day-to-night consumption moments, which was sent to Nespresso Club members across Australia and New Zealand.
The moments captured in the brochure were brought to life on social media and the Nespresso website through statics and dynamic GIF content, further increasing visibility and chances to purchase.
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Companies
Weber Shandwick
- Marketing & PR