The Journey

Casio approached us to create a piece of branded content highlighting the benefits of their new Gulfmaster watch. We had two weeks to conceive plan and execute a project that utilised the brand ambassador, Andrew Cotton. After an initial meeting with him and his manager we identified what he was currently doing and shaped Casio's content around this activity. Casio were after lots of content they could drip feed across their media platforms so we maximised their budget by shooting for the main film and the additional content simultaneously. This gave us the opportunity to tell a wider story that encompassed spiritual, motivational and commercial messages without having to shoehorn all three in to the main film.