THE LOCKOUT

The Lockout, a submission in response to D&AD New Blood's Coors Light brief. Every day, young adults are spending around 5 hours on their phones, with an average of 63.5 notifications alerting them to look down. Coors Light wants to combat this habit and encourage people to take a moment to chill, refresh and recharge by putting our phones down and our Coors up! Introducing, ‘The Lockout,’ an app designed to both restrict and reward the user for a short 22 minutes (the time it takes to drink a Coors Light). Watch as a virtual beer fills your screen and rewards you with a discounted Coors Light. Share your lockout and inspire others to do the same.