The TK Maxx Tweet Choir
We brought that Christmas feeling to the UK streets with the TK Maxx Tweet Choir. Measuring the feeling of the nation using social data, we drove our 'choir' to towns that were most in need of a moment of Christmas spirit. Arriving in their custom made Christmas vehicle complete with giant wrapped present and their very own snow—you could tweet your request so they sang your Christmas favourite directly to you. Making it a personal Christmas moment for you to capture and share with friends.