The Towers

The Towers is a piece of branding I created that lent itself to an array of marketing collateral, namely this brochure which was used as key material to market JCDecaux’s large-format Out-Of-Home digital advertising screens. Inspired by the format of fashion look-books, this brochure uses large photos to present the screens in high-clarity, along with digitally illustrated maps and icons depicting their location around London. The brochure came in a bespoke sleeve and used pearlescent paper stock on the cover and break-pages to give the brochure a luxury feel that reflected the high-end nature of the screens that were being advertised.