The Dots
The Dots
Log in
Join
Join now for free

#THISISPARENTHOOD GLOBAL LAUNCH CAMPAIGN

  • Ella Maria Tramunto
  • Sarah Kavanagh

DESCRIPTION // WaterWipes integrated global launch campaign #ThisIsParenthood rallied against the myth of perfect parenting to expose the realities of what being a parent is really like - in partnership with Bafta award nominated director, Lucy Cohen. RESULTS // Reached 1.7B parents (+2151% vs target) Earned 139K engagements (+1100% vs target)

Report

Skills