Design Lad was asked to create the cover illustration and five further illustrations for Time Out London’s magazine. The illustrations show ‘The A-Z of Summer in London‘.
For this project, Design Lad wanted to create a scene that was playful, fantastical, and communicated the message of summer. His main aim was to make the big ‘A-Z’ letters look cohesive and reflect the feeling of summer.
Design Lad told us, “nothing makes me think of summer more than ice creams, and as soon as I modelled them in this form and got the characters holding them, it really brought everything together”.