Times+
A two year partnership to offer free cinema tickets to Times+ members and raise awareness of Picturehouse Discover Tuesdays' films.
WHY
To create a new cinema offer for Times+ members and promote Picturehouse Discover Tuesdays nationwide through The Times channels.
WHAT
20% of tickets to all Discover Tuesdays screenings free for Times+ members with each film promoted in Times+ newsletter, online and in the Sunday Times.
THE IMPACT
48,000 tickets given away and nationwide promotion for all Discover Tuesdays' films.
