Topdeck Europe Winter Brochure
A global Brochure project to advertise Europian winter trips worldwide
Brief: To create a brochure to advertising and inform the global market of the companies European winter trips. The trips are targeted at tourist between the ages of 18-year-olds - mid-30-year-olds. While they are seen as exciting, life-changing, and social experiences. The brochure must contain as much user-generated content as possible while easily displaying all USP. The overall aim of the brochure is to not only inform travel agents and consumers but to increase sales and brand awareness.
Solution: A winter travel brochure with 76 pages created in seven different currencies such as Australian Dollar (AUD), Great British Pound (GBP) and Euro (EUR). Each brochure is printed worldwide in the countries currency while there is a digital version available for consumers or travel agents to view. The design is structured and easy to understand. While a large range of photography has been gathered from previous customers on the trip who has tagged #Yestopdeck allowing the use of their photography. Each section of the brochure has been colour coded to create a sense of pace and differentiation between the style of trips. This colour code can additionally be seen on the illustrative maps that I create for each trip. While the first pages are playful, exciting and unique to captor the audience attention. Each brochure achieves the final deadline and wherein the travel agents shelves on time.