Trailblzer

Challenge: A university project to create a brand around a niche, purpose-driven topic. Insight: There are amazing black trailblazing figures that go unnoticed, often overshadowed by the big names. Solution: I aimed to establish an initiative that educated and inspired others through Black History – much like how I was inspired. I paired trailblazers in duos: one from the past, and one from the present, with the latter carrying the torch ignited by their predecessor. To bring this vision to life, I developed a website and social media platforms featuring content centred around these figures.