Translation Architecture

Translation Architecture are a London based architectural design and research studio who specialise in hospitality with an interest in heritage, retrofit and low energy strategies. The ethos of the company is based around language be that through drawings, written or verbal. The identity reflects this by creating a logo that is part of a typographic system that’s used throughout the brand. The icon takes its form from the origins on the letter b and the ancient symbol for building. This link to heritage is backed by the colour palette and main typeface. The overall feel for the brand is contemporary with deep roots to traditional techniques and ideas.