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The challenge was to discover, then solve a problem, with the aim being to explore problem discovery and engage in creative problem solving.
Mishandling of parcels were observed, which lead me to devise a solution within the packaging of mailed parcels. Based on the human result of bruising, the identity of Trauma was formed. Specially manufactured cardboard packaging would bruise under impact, which would alert the receiver to the possibility of the package being mishandled in transit. The brand identity employs the visual metaphor of its name.

Project Tags

  • problem solving
  • identity

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