Travel Expo Art Direction, Campaign Concept and Execution and App Design

Travel Reveries is a visual campaign designed for The Great Globetrotter, a weekend-long travel expo that showcases emerging trends, innovative products, and tailored services for all types of travellers. This project draws from the universal, emotional connections we form with our travel memories. I wanted to explore how seemingly ordinary objects or keepsakes from our journeys can serve as powerful storytellers, transporting us back to specific moments in time and place. To capture this feeling, I art directed the campaign with a focus on dream-like projections, casting travel photos and scenes onto personal objects in a museum-like setting. Soft lighting and carefully planned reflections were essential to create an ethereal atmosphere, allowing each object to come alive with the memories it holds. The result is a nostalgic, immersive experience that invites viewers to reflect on their own unique journeys and travel stories.