TV AD "Time to care" - NHS Autumn Campaign 2023 - Eagle London Agency
Our agency thrives on creating campaigns that embrace inclusivity and diversity. When our client tasked us with developing a cross-cultural campaign, we jumped at the opportunity. Despite our existing relationship with the client, this campaign allowed us to showcase our dedication in reaching communities that are usually hard to engage.
Objective:
Our goal was to utilise our expertise in crafting impactful yet cost-effective campaigns to connect with both the ethnic and mainstream audience. We specifically targeted Health Care Workers and Social Workers to increase awareness about viruses and encourage them to get vaccinated for the benefit of those around them.
Approach:
Designing an intersectional campaign that accurately represented our target audiences was no easy feat. However, we successfully built a narrative that celebrated multiculturalism, relatability, and responsibility. By highlighting the lives of care workers rather than solely focusing on the vaccine, its content, or benefits, we effectively communicated the importance of the matter. We urged health workers and social care workers to be mindful of their daily habits and to prioritise their health even outside of their profession.
Crew:
Philip Osei-Hwere - Producer
Martin Anncou - Producer
Santiago Giraldo Arboleda - Director, DOP, Editor, and Music
Masha Thorpe - Production Manager
Amma Frimpong - Executive Producer
María Abad - Production Designer
Tyler Richards - 1st Assistant Director
Calvin-Thomas Agodi - Production Assistant
Matthew Houston - 3rd Assistant Director
Jonny Dickinson, Shooters Ltd - Lighting
Joshua Dadson - 1st Assistant Camera
Serena Mirabeau Brey - Colourist
Laurie-Kay - Makeup Artist
David Walker - Photography
Cast:
Anastasia Aush - Health Worker
David Allum - Care Home Resident
Heronimo Sehmi - Care home resident
Jane Griffiths - Care home resident
Ricardo Jarrett - Health Worker
Tina Malcolm - Voice over
Extras:
Tai Rosemin
Masha Thorpe
Violet Calleux
Adwoa Anim-Otchere
Calvin-Thomas Agodi
Matthew Young
Project Tags
Companies
NHS
- Public Sector