UI Design, UI Audit and Visual Design

My Role • Sole Designer, UI Design, UI Audit and Visual Design. Brief EDGE help events teams and businesses across the UK find venues and event suppliers. They need help simplifying and improving the design of the reporting system, advanced search and front end pricing pages to drive conversation rates. Project Scope, Solution and Design Rationale Over an eight month period I worked directly with the client. On the next pages I have highlighted 3 parts of the project: 1. Reporting tool (for desktop devices only), 2. Advanced search for venues and 3. The new pricing landing page. The goal for all the screens was to make them much more focused and easier to use. For example the reporting system uses highlights when the user hovers over a table. This highlights the cell so they can easily keep their place when there is a wealth of data on show. There is now also a clear heirachy to the pages and information is logically ordered. The advanced search has been broken into sections to help the user focus on one step at a time. All the while the counter on the left is animating down each time they refine the search. This visually demonstrates the narrowing of their search results and that they are getting closer to reaching their goal. I worked with the development teams during the build and completed all the UI and visual designs. Additional opportunities were explored and later shelved for Phase II. Results • The design now channels the users to the call to action or next step. • Focused designs with a clear heirachy