passionate about cheap and healthy food, thus cooking. Look Mom I'm a Chef! aims to inform, entertain, inspire, and connect students within a strong community area and sharable contents. To do so, I had to keep the focus on what are the students' needs such as saving money, being healthy, and have some fun. Look Mom I'm a Chef! is a platform but also a potential brand with a hint of merchandising.
The final delivery required a five pages website prototype in Axure RP following the 12 heuristics rules by Jakob Nielsen; a one page microsite coded in html and CSS; plus, what I created myself: a brand and its identity which gave me some context to build the website.