Demonstrate the Sony a6000 - one of the fastest autofocus cameras with the world’s fastest goalkeeper, Manuel Neuer.
INSIGHT
Show the camera's ability to capture a moment and Neuer's ability to react with speed.
IDEA
Our social campaign asks the question: Is Manuel Neuer as fast as the a6000?
BEHIND THE SCENES
It was a fast turn around shoot, with a brilliant nimble crew. We managed to shoot 4 challenges in 1 hour with Neuer and a suite of photography used across social, the campaign site and press images.