Unbeatably Fast Autofocus - Sony A6000 Camera

BRIEF

Demonstrate the Sony a6000 - one of the fastest autofocus cameras with the world’s fastest goalkeeper, Manuel Neuer.

INSIGHT 

Show the camera's ability to capture a moment and Neuer's ability to react with speed. 

IDEA

Our social campaign asks the question: Is Manuel Neuer as fast as the a6000?

BEHIND THE SCENES

It was a fast turn around shoot, with a brilliant nimble crew. We managed to shoot 4 challenges in 1 hour with Neuer and a suite of photography used across social, the campaign site and press images. 

Credits

Jade Tomlin

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  • Creative Director
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Companies

  • Hugo & Cat

    Hugo & Cat

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    • Design & Creative

Project Tags

  • Social campaign
  • Advertising
  • Sony camera