Unbeatably Fast Autofocus - Sony A6000 Camera

BRIEF

Demonstrate the Sony a6000 - one of the fastest autofocus cameras with the world’s fastest goalkeeper, Manuel Neuer.

INSIGHT 

Show the camera's ability to capture a moment and Neuer's ability to react with speed. 

IDEA

Our social campaign asks the question: Is Manuel Neuer as fast as the a6000?
Unbeatably Fast Autofocus - Sony A6000 Camera by Jade Tomlin
Unbeatably Fast Autofocus - Sony A6000 Camera by Jade Tomlin
Unbeatably Fast Autofocus - Sony A6000 Camera by Jade Tomlin

BEHIND THE SCENES

It was a fast turn around shoot, with a brilliant nimble crew. We managed to shoot 4 challenges in 1 hour with Neuer and a suite of photography used across social, the campaign site and press images. 
Unbeatably Fast Autofocus - Sony A6000 Camera by Jade Tomlin
Jade Tomlin
Executive Creative Director
EM
Writer
Eee Ccc
Fashion Buyer