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UNMASK

  • Matthew Hooper

A campaign with music in the foreground that aims to bring to light mental health amongst men whilst taking aim at toxic masculinity.

Music is a powerful tool that can provide the perfect outlet for opinions, emotions, world views and even epitomise the political climate. The aim of this project was to find a genre, song or musical movement that best represents a cause and use typography to bring it to life.
This project focusses on the Bristol-based punk band 'IDLES' and their song ‘SAMARITANS’. UNMASK is based around mental health amongst men, putting toxic masculinity in the foreground. Toxic masculinity is something that all ages face whether it is the suppression of one’s own emotions or the acts of aggression towards others when weakness is shown. Break down the barriers that force you to create the facade of masculinity. We are all vulnerable.
UNMASK by Matthew Hooper
UNMASK by Matthew Hooper
VINYL COVERS. These vinyl covers have both the functionality and visuals designed around this idea of revealing. The cover itself is printed using thermochromic inks that when you touch the vinyl cover, the design changes as your body temperature heats up the ink and causes it to change.
ANIMATED MUSIC VIDEO. This animation uses a mixture of digitally rendered type and hand-drawn imagery compiled together in a stop-motion format. This animation aims to show the audience the internal battle that me go through due to the idealistic image of what we should be. We are told not to cry so we don't... but this just amplifies the emotions that we are feeling. We are all vulnerable, we just need to accept this and reveal our true-selves to others before we can progress as individuals.
UNMASK by Matthew Hooper
UNMASK by Matthew Hooper
The poster designs are printed using photochromic inks. When light is shone on the print, the design beneath is revealed which leads the poster to show a separate message when it is day and when it is night.
UNMASK by Matthew Hooper
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Matthew Hooper
Graphic Design Graduate