Vernon Francois® Website

Vernon approached me back in 2015 with the idea to create a hair care range, specifically to tackle the needs of the ‘textured hair’ market. Working closely with Vernon meant I got to keep the essence of what was essentially his creative vision, and execute this in a way that translated well within the eCommerce and digital space. UX & UI were important factors, and proved a challenge as Vernon is heavily dyslexic. Visual communication was key and the marriage of strong imagery, typography and iconography lead to the unique brand position of the Vernon Francois range. Launched succesfully in Sept 2016 – with a 6 month time frame we launched on time and on budget. The brand has been received well being stocked in Sephora USA and net-a-porter.