Visit Portugal - (Re) Branding + UX/UI and Visual Design

  • João Duarte Barbosa

Branding proposal for "Visit Portugal", a brand that intends to promote tourism and traveling to Portugal. Modern, Proud, and Inviting were the key adjectives that drive the creative process, conveying to transmit the idea of this modern, sunny, and warm country, located near the ocean in Western Europe. Visit Portugal is the website for Portugal as a tourist destination. It has the purpose to promote and develop tourist activity in Portugal. The purpose of this project is to present a more efficient User Experience approach and pleasant User Interaction.