Visual Concept and Label Design for Pilsner beer

  • Yichun Yao

The packaging design of Yanjing S12 seeks inspiration from the most representative architecture in Pilsen-Plzen. The structure of the dome created a unique visual space, the 13th century European floral style of the church dome also constitutes a unique visual language. A brand new type logo was also crafted for Yanjing S12 Pilsner.

Visual Concept and Label Design for Pilsner beer by Yichun Yao
Yichun Yao
Graphic Designer