Visual Systems Journey Book

  • Eilidh Smith
Telling the story of my design process exploring a range of visual systems within the Graphic Design practice such as text and image hierarchy and grid systems.

This was a journey book to show the process of a University unit which was made up of 5 parts:
Visual Synthesis - exploring and mapping a physical space
Industry Visit - visiting a local graphic design agency
Wayfinding - creating a wayfinding system to help people with dementia in a care home
Industry brief - designing packaging and a digital campaign for an existing Mediterranean snack brand for a new product range.
Journey book - combining everything from the unit through the use of graphic design systems in order to tell our design journey.