Vodafone - Formula Brain

  • Roan Laenen
  • Sergii Kapitonov
  • Diederik Mulder
Together with ACHTUNG! mcgarrybowen, we helped to showcase the future possibilities Vodafone’s network by producing a mind-controlled VR racing game. Set up as an in-store installation, Formula Brain challenges players to control an F1 car with their mind. The game uses an EEG headset to allow players to move the car in virtual reality by alternating between a relaxed and focused state of mind. The race takes place on a bespoke 3D racetrack we developed for Samsung Gear VR. The best performing players were invited to the Midland Circuit where they could control a real autonomous racecar using the same technology over the Vodafone network.
Vodafone - Formula Brain by Roan Laenen
Vodafone - Formula Brain by Roan Laenen
Vodafone - Formula Brain by Roan Laenen
Vodafone - Formula Brain by Roan Laenen

Companies

  • MediaMonks logo

    MediaMonks

    • Media Production
  • M

    Made.For.Digital

    • A

      ACHTUNG! mcgarrybowen

      Skills

      Roan Laenen
      Digital Creative
      Sergii Kapitonov
      Product Designer
      Diederik Mulder
      Freelance Creative / Art Director