Vodafone - Formula Brain

  • Roan Laenen
  • Sergii Kapitonov
  • Diederik Mulder
Together with ACHTUNG! mcgarrybowen, we helped to showcase the future possibilities Vodafone’s network by producing a mind-controlled VR racing game. Set up as an in-store installation, Formula Brain challenges players to control an F1 car with their mind. The game uses an EEG headset to allow players to move the car in virtual reality by alternating between a relaxed and focused state of mind. The race takes place on a bespoke 3D racetrack we developed for Samsung Gear VR. The best performing players were invited to the Midland Circuit where they could control a real autonomous racecar using the same technology over the Vodafone network.


  • MediaMonks logo


    • Media Production
  • M


    • A

      ACHTUNG! mcgarrybowen