VOID Technologies

  • Lucas Clay

VOID Technologies is a speciality polymer company who are pioneering a new discipline in polymer engineering. They create nano and micro-structured polymers that are tailored to enhance performance. Working with VOID Technologies and the scientists who invented the technology, Brand42 helped identify their market positioning and define the Brand and Product names through a series of collaborative workshops. As part of the project, Brand42 created a dynamic brand architecture for VOID Technologies that would enable its products to sit seperately from the master brand, but still feeling connected.