We Are In This Together, With HSBC

  • Alex Wood

These are my final outcomes for D&AD’s New Blood Awards: HSBC Brief. The creative challenge was to illustrate HSBC’s tagline ‘Together We Thrive’ through an airport advertising campaign. As well as this we were to show our outcomes advertised along a jet bridge and in two other areas within an airport. My final concept consisted of 5 different posters which illustrated HSBC’s five core values; Sustainability, Trade & Commerce, Sport, Diversity & Inclusion and Education.

We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
We Are In This Together, With HSBC by Alex Wood
Alex Wood
Multi-Disciplinary Designer