Web and brochure copy for a luxury apartment development

  • Sarah Farley
Integrated branding agency, me&dave, asked me to write website and brochure copy for a luxury apartment development in London — without making it sound like every other property development in the capital.
There’s not much you can say about a high-end apartment development that hasn’t been said before. So rather than focusing on the Taper Building’s features and fittings, I celebrated the local area to encourage would-be buyers to move in. I worked closely with the team at me&dave to understand the brand and the design work before researching the local area surrounding the development.
I then wrote short features on local businesses, honing in on Bermondsey’s flourishing arts, food and culture scene, to show people why it’s a great place to call home.
The result was snappy website and brochure content that brings Bermondsey to life.