Wells Fargo - Re-Established (Brand Campaign)

In the wake of multiple scandals, Wells Fargo needed to acknowledge what happened while charting a course for the future. With a 164-year history built on trust—their biggest differentiator among other banks—we came up with a unique way to communicate this re-commitment to customers: Established 1852, Re-Established 2018. The 360 campaign features TV, Print, OOH, Radio, Digital & Social. We followed up the initial apology work with product spots that compare their new customer-focused offerings to heroic moments from their past. Each f‌ilm ended with the same promise to customers: It's a new day at Wells Fargo, but it's a lot like our f‌irst day.