What's Your OTP?

‘What’s Your OTP?’ is a campaign addressing the best pairs that exist in our lifetime, the ultimate pair being of course Heinz Ketchup and Chips. This is presented through the use of the phrase ‘OTP’, standing for ‘One True Pairing’. The term is specifically used by the younger generation to group two things that go well together, ranging from people to objects. My aim was to present Heinz Ketchup in a new and fun way, engaging a younger audience through the use of this term, but also changing this form of slang being primarily known from the minority to the majority. This is presented in the video campaign through the link between everyday objects and situations that can be relatable for consumers of all ages. Actors: Tien-yu Chang and Jiyeong Kim