For my fourth year major journalism project, I developed my own website entitled What the Fudge - a satirical popular culture website focusing on the worlds of music, fashion, film & TV and arts & culture - which I first had to pitch to my module leader and have approved. For this, I had to source and write daily new stories, features, reviews and produce multimedia content suitable for the style of the website. I also had to create my own social media pages and develop a following online. I chose to use Facebook and Twitter mainly as I find these to be the best social platforms to gain followers for a new website but also created my own YouTube channel for video features.