The Problem
Recently White Bear Studio established a new proposition to target startups: “Branding Future Unicorns”. As a result we decided to redesign the website to align with the new proposition.
The Insight
A review of the existing site highlighted some additional elements of the brand that needed some refinement. The project grew to include a new typeface, presentation templates, tone of voice guidelines and copywriting.
The Solution
I took responsibility for the redesign, copywriting and project management of the website.
The full site is available at: whitebearstudio.com
Project Tags
Companies
White Bear Studio
- Design