My role within the Wiggle team was to deliver innovative, engaging and creative video content for a wide range of different platforms and channels. Whether that was creating product and lifestyle videos to accompany product page content, providing a better customer journey or working to add content to the wider marketing strategy by producing content directly aimed at customers through email, PPC adverts and social media channels. This involved concepting initial ideas, planning shoots, writing scripts, filming and all post-production. It was essential in this time to work not just within the Wiggle team but also with several high-profile sports professionals and brands including adidas, Under Armour, Salomon, the Brownlee brothers, Jason Kenny, Vicky Williamson, Fabian Cancellara and many more.