Wonderland - Always a Story

Project for Event Concept & Veevers Carter Role Project & Creative Lead Client: Boodles Venue: The Serpentine Sackler Gallery Boodles is known for its beautiful jewellery collections; the jewellery designs reach some of its loftiest peaks when the designers venture to Wonderland. Wonderland – Always a Story, celebrated the launch of Boodle’s latest Wonderland collection. The collections are casts free of all limitations, the craftspeople at the quintessentially British jewellers Boodles let their imaginations run riot. The result revealed only once in approximately two years are guaranteed to set pulses racing. A concept was developed with a floral designer to play with the idea, ‘Which came first, the story or the jewellery?’. An elegant look and feel utilising whimsical British florals, oversized jewellery boxes, and pink books created a beautiful grammable photo backdrop as well as dressing areas throughout the gallery. Floral Designer - Lizzie Bailey Photography by AmyO'Boyle All Images © Event Concept & Veevers Carter