YCN WRAP

As a welshy, I can vouch that recycling is a huge part of our culture. We love to recycle. Fun fact the 'normal' bin only goes out once a month, so you really do have to recycle. Anyway, the brief was to get students in Wales (we chose Cardiff) to get recycling. We wanted to make our campaign fun and easy to digest, the hard truth is that recycling is BORING. So let's make it weird. We want the audience to participate in making their own stupid videos of how they choose to recycle.