YETU

D&AD New Blood 2018 White Pencil Winner
Land grabbing is a worldwide issue. Every second, an area of land the size of a football pitch is stolen from communities. This isn't just illegal, it's immoral. Global corporations are leaving families without homes, in order to evade tax.
YETU, which translates as ‘Ours’, is a new cryptocurrency which adds proof of fair land ownership to an encrypted digital land registry every time a purchase is made. This makes it impossible for corrupt banks and governments to forge land ownership certificates, protecting the land now and for future generations.

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Megan Egan

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  • School of Communication Arts

    School of Communication Arts

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