Yixi Chen––C2H4––Transparency for EJDER

  • Jamel Alatise
  • Vishaal Chauhan
  • Rashidi Noah
Discussing what’s important to Yixi: balance, identity and humanity, transcending limits and how C2H4 can act as a vessel to communicate these ideals.
Yixi Chen––C2H4––Transparency for EJDER by Jamel Alatise
We invited Yixi Chen, C2H4’s CD for a conversation on their latest collection, Zero Gravity––the themes behind it and the importance of stability as a creative.
Yixi Chen––C2H4––Transparency for EJDER by Jamel Alatise
We also asked Yixi to direct a shoot in the spirit of transparency, illuminating the processes behind commerce and clothing.
In an intimate setting, we spent time understanding the designer and what’s truly important to them.
Enjoy the video below.
Jamel Alatise
Artist–Creative
Vishaal Chauhan
Audio Engineer/Music Producer
Rashidi Noah
Photographer / Art Director