YouTube Decade Charts

For the end of the decade, YouTube Music asked me to create the look for its worldwide campaign called ‘10s. A set of playlists divided by genre would represent the best songs of the decade. I approached the project as a proper brand identity and I came up with a concept focused on simplicity, unity and fun. The main idea was illustrating the number ‘10’ through different personalities and visual styles, depending on the musical genre. My design, in short, was a representation of the metamorphosis of music. The project was released in English for most countries, but also featured adaptations and translations to single territories.