Zurich BluDrive - TVC - Zurich Group launches a brand new satellite car insurance policy. The creative concept is "PROTECT YOUR CAR LIKE A FAMILY MEMBER.". This TVC is part of the "TRUE LOVE" global creative platform running across all European countries where Zurich Insurance Group is involved. The TVC is part of a cross-media campaign including print, outdoor, microsite, online display adv, DEMs, leaflets and POP materials.