I'm passionate about creating beautiful and authentic work, delivering innovative ideas from concept to execution stage. I have worked as a Writer and an Editorial Assistant for multiple Art and Design magazines based in London and Berlin and have since published and designed Mutt Magazine which is now sold in London and Amsterdam. I have also applied my skills in Art and Creative Direction, proposing and producing editorial and digital concepts on projects I became solely responsible for. I am currently working as the Creative Campaigns and Content Executive for SHRINE. www.alicekateharrison.comLocked Pro Plan feature
Seeking to remove myself from my comfort zone, I temporarily relocated to Berlin to work at iGNANT, the award-winning magazine focused on art, architecture, and design. I thrived in a small editorial team and a fast-paced environment. I was responsible for the strategising, management and creation of original content, both editorially and digitally. Additionally to my editorial position, I proposed concepts for iGNANT Production, which were taken forward and I became solely responsible for. As such, I channeled my skills in idea generation, creative direction and project management regarding a short film which will be premiered later this year. By moving to Berlin I also strived to network with and build relationships with individuals in the European independent publishing industry. Created a high volume of original content aligned with and complementary to the brand identity. Managed the production of content across all digital channels, ensuring quality control and consistency through concise, engaging copy. Developed digital content formats and features according to company goals. Analysed reader data to propose creative concepts for iGNANT Magazine and iGNANT Production to act as features and increase the consumer following. Developed written and verbal communication skills. Demonstrated and improved my journalistic and editing skills. Thrived in a fast-paced editorial environment. Demonstrated my ability to work efficiently independently and collaboratively. By prioritising tasks I regularly exceeded my daily targets.
Briefed by Stack Magazines, I was tasked with devising and creating a brand new niche publication. Mutt Magazine is an independent and exuberant publication, created in response to our compassion for the cause, which seeks to better the chances for rescue dogs. My skill set was present in every aspect of the project production and management, from concept to execution and promotion. I was responsible for idea and name generation, concept development, design recipe and application of such, content development, promotion via digital platforms and physical events, printing specifications and communications. Post-university, I strived to continue feeding my passion for print, working on Mutt Magazine’s physical and digital presence, liaising with printers and stockists. Through this process I gained valuable experience regarding distribution and sales of an independent publication. Mutt Magazine is now sold in magCulture and Fetch & Follow in London and Athenaeum Nieuwscentrum in Amsterdam. Mutt Magazine was nominated as Student Magazine of the Year by the 2017 Stack Magazines Awards. Devised and created the niche-publication Mutt Magazine. My skill set was present in each aspect of production, from concept to execution and promotion: Market research and analysis. Presentations to clients. Idea and name generation. Concept and content development. Print design of front cover and inside of the magazine. Journalism. Liaising with collaborators, partners (RSPCA), advertisers, consumers, printers and stockists. Integrated marketing strategy. Promotion via digital platforms and physical events. Sales and distribution to stores in London and Amsterdam. Developed leadership and management skills as the co-founder of the magazine and the first point of contact. Developed time management and organisational skills by working to tight deadlines while simultaneously completing further extensive university projects and working freelance as a writer. Demonstrated my ability to cope confidently under pressure. Exemplified a high level of attention to detail - produced an additional newspaper supplement entitled ‘Mutt Mail”. Executed the project with enthusiasm and professionalism. Exemplified my skill in branding and graphic design.
I was responsible for sourcing content for online features and writing weekly articles. I interviewed artists internationally and generated concepts for the forthcoming issues of the print publication, ‘Print Isn’t Dead’.
I was responsible for writing weekly articles for the fashion, arts and culture magazine. I sourced content for the publication’s digital presence and contributed to the idea generation of the forthcoming print issues.
Having recently graduated from Nottingham Trent University with a High First Class Honours in Fashion Communication & Promotion, I have obtained valuable understanding in communicating within our contemporary visual-first culture. The course primarily focused on visual communication and fashion media. As such, I have gained extensive experience in a range of sectors: creative/art direction, idea generation, art working, editorial design, project management, photo and video editing, promotions and marketing and trend forecasting.