Glossify Rebrand
TYPE OF CLIENT Beauty: Nails DELIVERABLES: - Rebranding, Creative Direction, - Website Design, Packaging Design - Brand guidelines - 40+ page brand bible - Logo rules - Tone of voice - Favicon - Colour palette - Typography and hierarchy - Creative direction / Brand vision - Campaign & photoshoot guidelines - Packaging design - Email marketing identity - Social media guidelines - Social media templates - Social media grid plan - Website design
BRIEF
To refresh the Glossify branding and creative.
To create a cohesive, creative brand identity.
WHAT I DID
Crafted a brand identity that embodies the brand's values, communicates Glossify's tone of voice and resonates with the Glossify consumer. Approached the rebrand from every consumer touchpoint to ensure I achieved a 360 brand transformation that exceeded client expectations.
CLIENT FEEDBACK
"Alice was an absolute pleasure to work with on our rebrand and website design. She really helped us pull together a range of opinions and styles from across the company into one vision. Despite the project being testing and having to pivot at times, she remained really calm and understanding of our needs. I highly recommend anyone works with her, she's a true creative and we can't thank her enough.
WEBSITE DESIGN
www.glossify.co.uk
