Aspiring Creative.
My core strengths lie within the fields of Brand and Visual Identity. I believe Graphic Design serves as the perfect creative outlet to investigate music, culture, general curiosities, and socially/politically driven inquiries and contexts. As a concept-led designer, I aim for a multi-disciplinary approach throughout my practice, drawing inspiration from relevant contexts. However, I have a preference for printed and physical outcomes.
Based in Mirfield - Leeds, UK. 22.
Email - ameleak@live.com
Projects
- RESIDENTBrand identity for Resident and their upcoming album 'Midwinter'. Resident are an upcoming garage rock band on the cusp of their first album release; Midwinter. The identity developed intends to capture Resident’s modern alternative rock approaches and their garage routes. Featuring a wall-hanging ornament found in the space they practice paired with patterns that follow the music's progressive direction. Resident’s branding is consistently black and white, adhering to the band's desire for a m
- Queer Identity Exhibition“QUEER IDENTITY is a showcase of work curated and organised by Robyn Dewhurst, Leeds Arts University LGBTQ+ Society and Leeds Arts Union. The exhibition aims to platform the art of LGBTQ+ students within Leeds Arts University and work made surrounding LGBTQ+ issues.” With the help and guidance of photographer and curator Robyn Dewhurst, the exhibition branding is informed by a core characteristic of queer identity that addresses its routes in activism; a resistance against established norms of
- Tales of Love and Sadness From The Brothel of The MindTales of Love and Sadness is a book of poems exploring themes of love and loss. Killian Winpenny describes his inspirations as the ‘heavy-drinkers of life.’ When asked of the reactions he seeks from readers, Killian stated ‘I am not looking for any reaction, I am simply trying to communicate. I want people to relate not react.’ This mentality has influenced the design of the book. The design of the poetry book relies on structure and rhythm by following the fast stream of consciousness apparent
- My Battery Is Low and It's Getting DarkPatrick Thomas' Open_Collab workshop is a ‘self-run workshop that is designed to encourage dialogue, experimentation and - most importantly - collaboration.’ The Opportunity Mars Rover forms the basis of our Open_Collab workshop. ‘My Battery Is Low and Its Getting Dark’ is an interpretation of the last message sent from Opportunity to NASA in 2018. This is the quote that informs all imagery created. This project was made in collaboration with Billie Sprong and Lucy Barraclough. Our collaboratio
- New Weird AmericaIn an article investigating the 'New Weird America' micro-genre, Niels Van Poecke states it ‘seeks to create alternate spaces for hope and desire’. The writer also discusses the music genres tendency to romanticise. This project involved the creation of a visual identity and a playlist that represents the micro-genre. In response to Poecke's analysis, the design proposes ‘light’ as a symbol of the genre. Light, and the light bulb, serve several songs on the New Weird America playlist when repr
- A Quick Guide To Understanding Hand GesturesA research project into the philosophy of hand gestures. A Quick Guide To Understanding Hand Gestures is a digital publication that contextualises the theoretical framework of David McNeill against a selection of news announcements/speeches regarding COVID-19 lockdown and social distancing. To analyse and investigate this framework, a range of politicians were selected from across the globe. The concept of the publication responds to the idea that hand gestures are idiosyncratic, and this is m
Projects credited in
- Leeds Arts University, BA (Hons) Graphic DesignThis course will encourage you to develop your voice, opinions, and individual understanding of graphic design. You will explore creative, social, and ethical contexts of contemporary visual culture within your design practice. We are industry-focused and you will seek problems to solve and audiences to connect with. Year One. Focusing on the fundamentals of visual language you will investigate methods and design practice around type, language, image, meaning and message. You will work with an21
Skills
- Print Design
- Project Management
- Collaboration
- Branding
- Visual Communication
- Concept Development
- Creative Direction
- Digital Design
- Editorial Design
- Layout
Education
(BA hons) Graphic DesignLeeds Arts University
Leeds, United Kingdom
First Class
B
B
Foundation Diploma in Art and DesignBatley School of Art & Design
- Batley, UK
Grade Distinction
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