Projects
Projects credited in
- Monzo Round Ups. Save with every spendAlice Werrell and Hannah Freeman Insight: It's always nice when you find that little bit of extra cash down the back of the sofa, but these moments are rare. With the Round Up feature on Monzo you can have that feeling every time you spend. Headline: That little bit extra Proposition: Monzo Round Ups. Save with every spend Prints: We used visual puns to illustrate normal objects with 'extra' features. Experiential: We redesigned common objects that would be placed round towns and cities. Dir
- Can't read it wrongAlice Werrell and Hannah Freeman Insight: Standard pregnancy tests can be difficult to decipher leaving you unsure of the result Proposition: You can't read it wrong with this one Prints: Our copy-based prints explore the confusion people feel when reading pregnancy tests though double negatives which causes confusion much like the false negative you often get with standard pregnancy tests. App: We then made an ad for a menstruation tracking app, which uses the data collected within the app
- The Sweet MomentsAlice Werrell and Hannah Freeman Insight: Sometimes it can be hard to say how we feel Proposition: For the sweet moments We made a series of prints showcasing examples of times people have relied on love heart to show how they really feel. They are relatable anecdotes that encourage you to purchase a pack of Loveheart sweets and tell that special someone how you really feel. This idea of sweet moments is carried through into our 3 separate 30 second TV ads. They too explore different forms of
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